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2018 GLOBAL CAMPAIGN SYSTEM

AA needed a flexible design system that offered the ability for a wide range of its brand architecture and content types to live in. Various global markets use a developed style guide to create materials around their unique message. Built on principles of authenticity and earned trust, we set out with a new photography direction, spacious layouts, and a simple aesthetic which pays homage to the rich design history of the brand.  

 
 
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