Cuentas is currently in fundraising mode. It's the first bank designed specifically for the cultural needs of Chicanos in the United States. Through an immersive strategy phase, we listened to create an authentic brand who's set out to help even the playing field. Cuentas, means "accounts," like a bank account, but it also means "you count" or "you matter." A bank that lives that sentiment could help cause deserving change.
Un Banco de Gente. A bank of people. we created Cuentas to meet the needs of a particular people. We see un- and underbanked Mexican Americans as important individuals and try to get to know them and their specific needs on a personal level. That's why we don't say "the people." It's not personal enough. We started with people at the core and we will work hard for each one, every day.