The design challenge was two-fold: Expose our philosophy and culture to the world. And evolve our brand from a US agency to a global network. The solution come forth in an aesthetic pegged, "Loud and Meticulous." We tailored the art, copy and code to the brief. The work was placed front and center, and allowed to live uniquely while still feeling cohesive to the look and feel of the site. We proved our philosophy and culture through the Hoopla Countdown, a public buzz tracker that shows the world how we’re doing for each of our clients, every day.