CPB Brand Identity

An Industry name that carries a lot of history rebrands itself with the return of Bogusky and its new focus on hacky, scrappy data. Our approach is Punky Data. We’re refined and respective of the tradition in the name, and paired with a modern technical tone. We also are making sure that their outgoing, rebellious, playful side come through in an outgoing palette and stenciled logotype. Hermy, the elephant lives on as a mascot but plays a less prominent role, reserved more for internal fun.

Branding