PACKAGING AND BRAND DESIGN

This project focused on a large portfolio package design system for Goose Island – a unique big-craft beer company based in the middle of Chicago. The no bullshit simplicity reflects the character of the hard working midwestern tone of the brand and its people. The layering is inspired by the way cities build continuously on top of themselves. Colorful patterns and areas of expression symbolize art and culture you’d find walking around a street corner. The look results in an ownable modern, urban industrial style.